Shopping with Aquarium Coop is a rare experience. In a world where relationships with corporate entities most often feel at least mildly adversarial, this company works hard to create, and be worthy of, a trusting relationship with its customers.
In many ways, Aquarium Coop like the best version of a local fish store, online. It makes you feel proud to be part of the hobby, and if you wonder why it inspires such intense loyalty in its fans, give it a try. Suspend your hard-earned cynicism and consider that maybe, somehow, an ethical group of individuals who care deeply about the hobby have managed to pull off a successful business venture.
You can trust the Coop. In every interaction I have seen that they do their level best. If something does go wrong, there's no need to worry. They will make it right. If you have a question, they'll find the answer or direct you to someone else who can. There's no hours of phone trees or misdirection here.
I hope other businesses are paying attention, because I think operating in this way is about more than good business. I think it's also about everyone doing their bit to create a healthier, happier community.
