A yarn wonderland, with many rooms for different fibers, a tremendous selection, fabulous lighting, and warm and helpful staff. There's a nice conference table where you can sit and look at patterns or lay out yarns to see them together, and where my spouse hangs out if we go together. Coffee or tea is often available, and that makes him happy. Clean bathrooms. It's easy to plan a project there.
During lockdown, while customers weren't allowed inside, I could call and describe what I wanted, even if I wasn't exactly sure what was available, and they'd find the closest thing they had and bring it to the parking lot. Really a high level of service, then and now.