La Cienega Jewelry & Loan

Outstanding place to deal with. Purchased a very nice ring from here. Up front and honest all the way. Willing to work with me through the purchase. Francisca is great to work with and very helpful. Would do business here again....Thanks Again

TL;DR version... CLASSIC bait and switch.

I went in looking for silver bars one day, and struck up a conversation with Reuben, who was exceptionally nice and personable. He bragged that he had a regular customer who got 1 oz bars and coins from him for 1$ over spot. I asked if I could get the same deal, and he agreed.

One week later, I called during the day, and reminded him of who I was, and that I would be in later that day for the silver.

When I arrived, he came out with silver rounds (not the bars I asked about), which were walking liberty rounds. Because of that, he said the price was $25 per. Spot was $17 dollars that day.

So his 1$ over spot became an 8$ premium per ounce on silver anybody can get at APMEX, JM bullion, or anywhere else online for 1.50 over spot on a regular basis.

He may know what he's talking about, but so do other people. He's likable and silver-tongued, but lies about his silver prices.