In my opinion, Alicia is THE BEST in Santa Cruz area. She went above and beyond for our family, squeezing in our session while my mom was in town. She even rushed our project through in time for a very special birthday present (thank you so much Alicia!!).
In terms of technical ability, Alicia captured our family in the most amazing light, both literally and figuratively. We weren't sure about the weather for the date we had picked when the evening came, but Alicia had a feeling it would be perfect- and she was right. What began as a damp, cloudy evening turned the sky aglow as the sun lowered below the cloud cover, and our backdrop misty and sparkly and magical in the golden hour. She gave us great advice about coordinating our clothing without looking awkwardly matchy-matchy which really helped the pictures look natural and unposed. In terms of edits, Alicia is an absolute genius with Photoshop, and in addition to whatever standards touch ups, went as far as to "fix" a set of closed eyes on one of our favorite photos as a surprise. We were ALL so pleased with the end result.
Getting photos taken of oneself can be uncomfortable, especially for those of us who aren't used to being in front of the camera - then add multiple people - it's a tall ask to get everyone feeling comfortable and relaxed! Alicia's confidence, enthusiasm, and warmth put all four of us - three generations - at ease. Not only was the end result just stellar, but the whole process was fun and memorable. Perhaps there are cheaper photographers out there, but I can certainly say that Alicia is worth her weight in gold, and she will be our family photographer as long as she is making pictures.