Reliable, local, honest. I've dealt with these guys for years, enough said on that front. But dig this: my 90 year old mother, who knew as much about AV equipment as she knew about weed varieties, had her TV/music system die. Or maybe she just wanted something new. Similarly, my 75 year old sister had the same needs. I told both of them to call Performance, because I haven't followed developments in the AV universe since the days of "stereo systems" and JBL speakers. .Instead of loading up these two gullible customers with the most expensive stuff they could, (because it's always "The Best", right? )they listened, sold them what what they actually needed, installed it properly, and afterwards dealt with the inevitable questions and difficulties a person of A Certain Age (or any age) might have. Good luck trying that with some random Internet seller because he saved you twenty-five bucks. Or a big box store with techs who took a correspondence course in lieu of 6 getting months in the stir. Besides, Performance has good, competitive prices.