What is incredible, is that some people saying "food is fantastic" and marking shop as five star, and some saying "food is fantastic, but lines are long" or "food is fantastic, but they are too busy to take a call during lunch time" and mark two stars. Best place means busiest place. What did you expect? To swing by to the greatest deli ever at exactly lunch time and see empty room and employees sitting around bored? There are restaurants where you have to make a reservations weeks in advance because they are that good. Well, Prima Deli is that good. Expect waiting in line, or call - but ahead, not when you suddenly realize it is lunch time. Lunch time happens every day at the same time, you know. You want to warn about waiting during busy time - do it, thank you. Although vast majority of us are capable of understanding great things are harder to get. If food is excellent, leave five stares, be fare. Or go to another, half-empty three star place, eat there, and give them three stars. Be fare. I've been coming there for many years and am not planning to stop.