Paul Seregin is extremely charming. In 2017 and 2018 I purchased 7 watches with the understanding that they were all of investment quality. The total spent was over $25,000.
When I ran into financial difficulty at the end of 2018, I explained that I needed the cash to pay debts because my CEO had stolen my company's funds and was two months behind on my rent. He told me that there would be a restocking fee of 25% in addition to his refusal to return the 8.5% sales tax. This is despite the fact that he had given me written appraisals that were 25%-40% above what I had paid.
He finally took back a $6,000 Rolex which he said was one with a special dial face that he had only seen once or twice in the decades he has been in business. I have a written appraisal of this watch from Paul for $10,000. After the restocking charge of 25%, he only give me back $4,500 which did not include any of the sales tax because he was buying back the watch and it was considered a separate transaction.
I trusted him to give me advice in my purchases and that he would be honest and fair. I made the mistake of investing in watches that were supposed to increase in value and yet in less than one year, I lost over 34% of my investment. He was also aware that I could be homeless in a few months.
Paul is a businessman who is only concerned about his bottom line. Don't believe the exaggerated appraisal that he will give you when you purchase your watch. It isn't worth the paper it is written upon.
Go in with your eyes wide open and do your homework. His only interest is making a sale.
The best place in California to buy a watch.
Paul is a complete gentleman, extremely polite, patient, and knowledgable. He gives off an instant aura of integrity, and all his watches are fairly priced. It doesn't end at the sale either - he arranged engraving at very short notice, and I imagine I will be doing business with him in the future.